Our story

Built on lived experience

Twenty years in the corporate world taught me how to build systems and make sense of complexity. Then my own body stopped cooperating with that logic.

Origin

How a business coach became a hormonal health pioneer

I spent twenty years building systems for other people's success. As a telecom executive and then a business coach, I learned how to take complexity and make it clear—how to help people perform at their best. I was good at that work. But no framework I built could explain what was happening to my own body when perimenopause arrived.

The executive years

I spent two decades in telecom and business coaching, building frameworks that helped people perform. I was good at systems. I was good at clarity.

The breaking point

Then perimenopause hit, and everything I thought I understood about my body became unreliable. Fatigue. Brain fog. Mood swings that made no sense. Doctors had no answers.

Foundation

What Muuse was built to solve

Medicine was designed around a body that isn't ours. Muuse exists to change that. We built this app around the full arc of a woman's life—not a generic 24-hour rhythm.

Journey

How Muuse came to be

Twenty years building systems for others. Then one year that changed everything. Here's how Muuse was born.

2003

2003

Started in telecom, learning how to build frameworks that made sense of complexity. Systems, performance, clarity—that was the work.

2015

2015

Shifted to business coaching, working with hundreds of entrepreneurs and independent professionals. Still building systems. Still making things clear.

2019

2019

Perimenopause arrived. The frameworks that worked for everyone else failed me. My body was speaking a language I'd never learned.

2021

2024

Started business coaching, building systems and frameworks for women online performance.

Real voices

What women are saying

I finally understand why I feel the way I do each month.
Sarah Mitchell
Marketing director, London
This app gave me back control of my life when I thought perimenopause was taking it away.
Jennifer Cole
Executive coach, New York
No more guessing. Just clarity about what my body needs each day.
Emma Rodriguez
Entrepreneur, Barcelona
The framework finally made sense of the exhaustion and brain fog I've been living with.
Rachel Thompson
Consultant, Sydney
Éllia's guidance is like having a doctor in my pocket who actually understands women.
Lisa Bergström
Physician, Stockholm
I recommend this to every woman I work with. It changes how they see themselves.
Dr. Maria Santos
Gynecologist, São Paulo

Join the movement

Download Muuse today and reclaim your body's intelligence.